No parabens. No SLS. No Microplastics. No compromises.


Holland & Barrett have just launched their #CleanBeauty campaign in association with leading beauty brands, one of which is natural skin care experts, Purepotions.

From now on Holland & Barrett will not be stocking any skin care products that contain parabens, SLS or microplastics. Purepotions is proud to have been selected as a partner in this timely step towards making skincare more responsible both for consumers and the planet.

Holland & Barrett and Purepotions believe that there is no compromise on performance or experience when using products without parabens, SLS & microplastics; customers can be reassured that their beauty products are effective, kind to skin and to the environment without compromising on quality!

You can discover Purepotions’ Skin Salvation range for dry and allergy-prone skin in store now; as well as being free from parabens, SLS and microplastics, these incredibly gentle, nourishing products are all made without petrochemicals, perfumes, phthalates, GMOs, PEGs or silicones.

Our oils and salves are entirely made from natural ingredients and are packed full of gorgeous botanical nutrients from herbal tinctures and cold-pressed organic oils. This means they are particularly suitable for those prone to eczema, dermatitis, psoriasis and other dry or itchy skin conditions, whose skin needs extra nourishment from the hemp seed, chamomile, calendula and olive oils we use, but needs to avoid potential irritants and allergens such as synthetic fragrances and preservatives.

Skin Salvation is joined by our new Hair & Scalp (a remarkably natural, SLS-free shampoo and conditioner which has been garnering rave reviews in the blogosphere) and Baby & Child (consisting of a prize-winning 100% natural chamomile baby oil and a rich beeswax-based lavender nappy salve) ranges.

The hashtag #CleanBeauty will be running for six weeks to highlight Holland & Barrett’s new commitment to beauty free from parabens, SLS and microplastics. Purepotions will be joining in to promote a new, cleaner, more responsible attitude to beauty and caring for your skin!