Bio-Synergy announced as Land Rover BAR’s Official Base Supplier

Bio-Synergy are delighted to be announced as an official base supplier for Land Rover BAR, the British Challenger for the 35th America’s Cup. With both brands having a British heritage, a focus on sustainability and authenticity, the partnership was an obvious fit.

In the America’s Cup’s 166th year, Sir Ben Ainslie, the most successful sailor in Olympic history, will lead his team throughout the Challenger Series, the winner of which will contest the America’s Cup, in the hope of bringing the Cup back to Britain.

Helping to fuel their way to victory in Bermuda, Bio-Synergy will be on hand to deliver the nutritional boost the team needs to hit their peak performance during one of the toughest events in international sport, whilst providing high quality products to both refuel and aid recovery once the challenging work is done. The brand will work with the team to ensure that their nutritional programme ensures that they are operating at their highest level of fitness whether they are on land or at sea.

Daniel Herman, Founder of sports nutrition brand Bio-Synergy expands: “Partnering with Land Rover BAR was an easy yes from us. As a highly physical sport needing a huge amount of energy, endurance and arm strength we knew Bio-Synergy has the ultimate product range to give the team the helping hand they need. Since our launch 20 years ago, over 4 million passionate sports and fitness enthusiasts have chosen Bio-Synergy to achieve their goals, fuel their performance and ultimately, #MAKEITHAPPEN. Bio-Synergy’s protein and supplements have been used by many of the world’s most respected athletes and teams, in fact, Bio-Synergy has fuelled more Gold medals, PB’s and World Cup wins than any other brand. We’re confident the determined and talented team, led by Ben, will further add to our winning streak, and we wish them all the best with the upcoming race.”

Ben Williams, Head of Strength & Conditioning at Land Rover BAR said: With the progression of the America’s Cup to involve elite athletes, partnering with Bio-Synergy didn’t take much consideration. Bio-Synergy have consistently proven that they produce the best quality products in elite sport. Partnering with a brand which has such a versatile range of products has been key to furthering our physical performance programme. We are thrilled to have Bio-Synergy on board as a base supplier and we look forward to learning from their expertise in sports nutritionon.”

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