The Vegetarian Society today announces its new vegan trademark, a major development in the organisation’s offering to support both vegetarians and vegans. The news follows continued interest in entirely animal-free products among consumers.
The new trademark, that will complement the existing Vegetarian Society Approved trademark, will offer assurance to consumers that stringent checks have been made to ensure a product’s vegan credentials. The trademark will be available for on-pack and in out-of-home establishments for products that are free from:
• animal-derived ingredients,
• cross-contamination during production,
• animal testing either directly or via commissioned processes.
The Vegetarian Society Approved vegan trademark will have the unique advantage of being independently checked, rather than being licensed on a self-certificated basis. Accredited products will also be actively promoted by the Vegetarian Society, being given access to event sampling opportunities and featuring in the organisation’s communications and across social media channels.
The decision to introduce the trademark comes as increasing numbers of consumers across the UK choose to opt for an entirely animal-free lifestyle, with the number of Google searches for ‘Vegan foods’ quadrupling in the last four years[i].
Vanessa Brown, Head of Business and Catering Services at the Vegetarian Society, comments: “The number of vegan consumers across the country is continuing to rise and we’ve seen a huge appetite for animal-free products across all grocery sectors, from food to beauty. We have experienced increasing demand for a vegan trademark from our customers to ensure they stand out from the crowd and can proudly display their vegan credentials.
“Our existing Vegetarian Society Approved trademark can be found on more than 15,000 products and we’re confident that our new vegan trademark will experience the same success.”
Lee Rockingham, Managing Director at VBites comments: “We are excited to be one of the first brands to carry the new Vegetarian Society Approved vegan trademark following on from the great success of carrying the Vegetarian Society Approved trademark.”
The new Vegetarian Society Approved vegan trademark will be available from March 20th 2017. Companies wishing to find out more about vegan or vegetarian accreditation should contact Benjamin Orlowski-Hatton on 0161 925 2033 or email Benjamin@vegsoc.org.