9 FEBRUARY 2017: High Definition, the award-winning beauty group behind the UK’s number-one salon brow treatment, HD Brows, has revealed the latest addition to its premium make-up range: Brow Crème.

Developed in response to an ever-increasing consumer demand within this category, Brow Crème is the first in a set of brow products due to launch this year.

A long-lasting, waterproof and smudge-proof wonder product, the Brow Crème is a multi-use product that can be used to create a collection of different brow looks. Whether a strong, defined brow, or the on-trend, textured look with super-realistic hair strokes – this product applies like a crème and sets like a powder and is adaptable to suit any look.

Setting it apart from similar crème, gel or pomade products on the market is its innovative catch net – ensuring the right amount of product is picked up on the brush. This not only ensures minimal product waste, but picks only the right amount of product up to keep brows looking natural.

Brow Crème is available in 3 shades and follows High Definition’s distinctive names:

Bombshell:  for fair hair and skin

Foxy: for medium hair and skin

Vamp: for dark hair and skin

How to use: Apply super-fine hair-strokes with the Fine Angled Brow Brush, following the natural direction of the brow hairs. For a stronger look, apply a faint line around the brow, leaving the bulb of the brow clear. Fill in from the middle to the tail of the brow, leaving the bulb fluffy, to create a natural but perfectly defined brow.

RRP: £18.50

Available to all High Definition Stylists and Stockists to purchase now. Salons looking to find out more on make-up opportunities with the High Definition brand should call High Definition on 0844 801 3245