Gore continues roll-out of revolutionary new GORE-TEX® SHAKEDRY™ product technology

Following a successful launch with a limited number of brand partners in 2015, W. L. Gore & Associates (Gore) will continue its global roll-out of GORE-TEX® SHAKEDRY™ product technology for jackets in 2017.

In 2017, Gore will partner with additional brands to bring GORE-TEX® SHAKEDRY™ product technology to more runners and cyclists.

In Europe, new SHAKEDRY™ partners will include Mammut, Dynafit and Löffler, along with other brands. The North Face, Castelli, GORE RUNNING WEAR®, GORE BIKE WEAR® and Arc’teryx that brought the new product to market successfully will continue to use the technology moving forward.

GORE-TEX® SHAKEDRY™ product technology has transformed the sports-performance market. The technology removes the need for a face fabric, making it the lightest and most breathable GORE-TEX® product to date. They can simply be shaken dry and users can easily pack their jacket away in a dry state.

 

“We have received enormously positive user feedback since we introduced SHAKEDRY™ product technology. This revolutionary technology marks a big step forward for GORE-TEX® brand. Because it has such an excellent balance of protection and comfort, it is truly wearable in rain or shine.” said Johannes Ebert, Product Specialist at Gore.

About W. L. Gore & Associates, Inc.

Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Headquartered in the United States, Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world. Learn more at gore.com.