Steve Rowbottom, Creative Director and Co-Founder of the award-winning Westrow group, has been appointed as ambassador of Kasho, the leading Japanese brand of professional scissors and barbers razors.

With a career in hairdressing spanning more than 30 years, 29 of which have been at the helm of Westrow, Steve is renowned for his precision cutting and acute eye for detail, making his appointment as ambassador of such a premium scissor brand known for its exceptionally high quality and guaranteed accuracy a natural fit.

As part of Steve’s role as Kasho ambassador, and to showcase the incredible cutting results delivered by the brand’s extensive scissor and razor ranges, Kasho will collaborate with Steve to produce two creative photo shoots per year, featuring both men’s and women’s cuts, with the resulting images forming a collection of signature looks.

To further promote the exceptional quality of Kasho’s styling tools, and in line with Westrow’s notable commitment to education, the collection images will be used as part of a unique training programme to teach classic and creative cutting skills. This comprehensive programme, delivered by Steve Rowbottom alongside Westrow’s team of first-class educators, will be held at the prestigious Westrow Academy in the heart of Leeds.

Jonathan Shipman, on behalf of Kasho, said: “Steve Rowbottom was an obvious choice as ambassador of Kasho. We pride ourselves on offering tools that are renowned in the hairdressing industry as incredibly effective; they are an integral part of a hairdressers tool kit, and as Steve is a master of his craft we thought he would be the perfect fit.”

For Steve, the partnership is equally logical: “Kasho is simply the finest scissor brand on the market. At Westrow we only align ourselves with the best products, whether it’s for our art team, our educators or our salon stylists and these products truly work in harmony with the ethos of our brand. The engineering is second to none; they have such amazing balance, allowing our cutting disciplines to be performed as accurately as possible. This is a partnership and project that I firmly believe in and Kasho will become an integral part of the kit used by all our students in the Westrow Academy.”