MASSAGE YOUR WAY TO NON-DOMS STATUS, NEW DEEP HEAT ROLL ON EASES MUSCLE KNOTS

Adopting a non-DOMS approach to exercise could save millions of Britons from muscle knots and stiffness, and help them maintain exercise momentum, new research has revealed.

DOMS – delayed onset muscle soreness – after exercise or a work-out is an issue for one in three (32%) adults, the survey for Mentholatum, makers of the tried-and-trusted Deep Heat range of muscle therapy products and the creators of new Deep Heat Muscle Massage Roll-on Lotion has discovered.1

Three out of four (74%) are increasing their risk of injury by failing to warm-up before they work-out, so it’s perhaps no surprise that one in three (33%) has suffered an exercise-induced injury.

John Miles, Physiotherapist to the Cardiff Blues rugby club advises: “Muscular discomfort should never be a part of everyday exercise, but that’s what you’re asking for if you don’t warm your muscles before putting them to work.”

Fitness expert and personal trainer Zanna Van Dijk agrees it’s essential and says: “I see a lot of women who have discovered sport and fitness in their twenties and thirties who end up with injuries because they have all the passion, but none of the preparation that protects them from injury.”

Now help is at hand in the form of a fabulous new format which delivers the proven properties of Deep Heat alongside muscle-easing massage and pleasant herbal aroma.

The dual action of Deep Heat Muscle Massage Roll-on Lotion provides a quick and convenient pre-workout warm-up which can be used to gently target knotted muscles and loosen any trouble spots such as the sites of old injuries. It delivers:

  • Massage action to release muscle tension
  • Pleasant herbal aroma
  • Drug free
  • Increased blood-flow
  • Increased muscle-mobilisation
  • Targeted treatment for old injuries
  • Convenient fuss-free format
  • No sticky residue
  • Value for money

John says: “For many years thermal therapies and massage have played an important part in immediate post-injury treatment and longer-term rehabilitation. Anyone who has used a warming rub to relieve subsequent pain and stiffness knows how well they work.

“So it’s surprising, when you think about it, that we didn’t wake up to the benefits of using massage and warming agents as part of pre-exercise preparations years ago.”

The evidence is certainly convincing:

An Australian trial found that just five minutes of soft tissue mobilisation, a technical term for massage, significantly increased hamstring flexibility and the researchers concluded: “Since reduced muscle flexibility has previously been linked with an increased risk of injury, this finding may be of clinical

relevance.” 2

Benefits have also been confirmed in studies comparing self massage to static stretches — where you hold a position for a few seconds to try to elongate muscle. One trial, published in the International Journal of Sports Physical Therapy found that self-massage produced “significant improvement in force production”.3

While a study in the International Journal of Sports Physical Therapy found that just 10 seconds of massage using a roller similar to the Deep Heat applicator resulted in a 4.3% increase in range of movement.4 While another found that two short sets of self-massage using a roller massager produced a 10% increase in knee flexion.5

Volunteers who took part in an independent trial of the new Deep Heat Massage Roll-on formulation gave it a warm welcome6:

  • 83% found it fast acting
  • More than half (57%) reported it worked within minutes
  • Three out of four (71%) would recommend the product
  • Half (52%) of respondents reported Deep Heat Muscle Massage Roll-on Lotion completely eased tight muscles
  • Seven out of ten (67%) said they would buy Deep Heat Massage Roll-on Lotion to ease tight or tense muscles
  • Nine out of ten (90%) said it was “easy to use”
  • 86% described the new herbal scent as “pleasant”

One of the key ingredients in the new Deep Heat Muscle Massage Roll-on Lotion, works by activating the TRPV1 receptors in our skin which alert the brain to a sudden change in temperature at the site. Fitness trainer Zanna Van Dijk adds: “Massage helps realign muscle fibres and increases blood flow to any trouble-spots.”

The Deep Heat Muscle Massage Roll-on Lotion research poll found that just over half (52%)of those questioned had resorted to a professional sports massage at some time, and on average were prepared to pay £33 for the privilege.

However two out of three (67%) admitted they have not tried self-massage and only a quarter realised it reduces the risk of injury (23%) and relaxes muscle (23%). Similarly, just one in five (21%) knew self-massage can provide an effective pre-work-out warm-up and speed recovery after injury.

Zanna says: “There’s no comparison when it comes to value for money. Why would you spend £30 plus on a one-off sports massage when you can spend just £4.99 to have such an effective self-massage product at your fingertips?”

DEEP HEAT MUSCLE MASSAGE ROLL-ON LOTION – KEY USES

PRE-SPORT

  • To loosen and soften muscles, so they move more easily, so less chance of sprain or strain
  • POST INJURY
  • Helps realign muscle fibres and break down adhesions and scar tissue. Heat also removes damaged tissues7
  • EVERYDAY USE