ALLILON EDUCATION ANNOUNCES ITS INNOVATIVE EVENT – THE CRAFTS – IS RETURNING FOR A SECOND YEAR RUNNING

Building on the fantastic success of The Crafts event in October 2014 – a gathering of like-minded crafts people and artists from the worlds of art and hair – innovative hairdressing training brand, Allilon Education, has announced the details for its 2015 event.

Taking place at the world-leading centre for art and design, Central Saint Martins, London, on Sunday 13 September – the same date and venue as the Davines Hair on Stage event – The Crafts 2015 will see a stellar line-up for the second year running, including a vast array of some of the most talented craftspeople from a range of artistic genres, both local to London and beyond.

On the night, leading artists and craftsmen will gather for an evening of art and inspiration, combining hairdressing from the globally renowned Allilon Education team alongside illustration, make-up, millinery, sculpture, street art, graffiti, jewellery design, ice-sculpture, woodwork and fine art, to name but a few.

Each artist will be given their own open space at the event, encouraging interaction and giving the audience the opportunity to explore and learn. There is no fee to exhibit at the show, as The Crafts is a unique opportunity for crafts people and artists to not only promote themselves to a new audience but also sell their work directly to attendees, and a strict zero commission policy from the brand ensures all exhibitors keep 100% of their sales at the event.

HairClubLive, a community of excited, passionate hairstylists seizing the scissors of opportunity, will also be showcasing at The Crafts, bringing its ‘OpenChair’ concept to the event. The night will offer hairdressers of all ages and stages a fast-paced 10 minutes in the chair to show visitors just what they can do. Guests will also witness ‘jamming’ – pairs of hairdressers swapping models halfway through to express their versatility and craftsmanship.

Said Director, Johnny Othona: “We wanted to create a pioneering platform for the many forms of craftsmanship, both in the hairdressing industry and beyond, to showcase creativity in an environment accessible to all, and to create long-lasting collaborations between the worlds of art and hair, which are, essentially, one and the same. Our aspiration for The Crafts was to design an opportunity for an array of talented individuals, of all mindsets and from many creative fields, to change, share, influence, inspire and network with likeminded people under one roof. So often, hairdressing is led by fashion whereas we wanted The Crafts to be led by all art forms, from the obvious to the obscure. We are eagerly awaiting The Crafts 2015, where people will celebrate their creative talents and hairdressing will be firmly placed on the artistic map, changing the definition of craftsmanship to allow it to fulfill its true meaning.”

Tickets to The Crafts are free. No ticket is required to gain entry, and guests will be checked in on arrival.

FAST FACTS

Date: Sunday 13 September 2015

Time: 4pm – midnight

Location: Central Saint Martins, London

Tickets: Free of charge.