Sport England has launched a multi-million pound marketing campaign aimed at getting more girls and women into sport.
Delivered with a range of partner organisations, This Girl Can aims to be a celebration of active women across the country and actively seeks to include girls and women of any size, ability or experience. It follows from a survey commissioned by Sport England which revealed that 75 per cent of women would like to exercise more – but are put off by issues ranging from body confidence to motherhood.
Set to launch in January, the campaign will aim to tackle those issues and encourage women to join local sports clubs as well as health clubs and gyms.
The campaign has a dedicated website and will feature heavily across social media platforms such as Twitter, Instagram, Facebook and Youtube.
Each of the social media channels will offer tips on exercise, advice on how to get more active and stories aimed at inspiring women into sport.